EuroVelo and Cycle Tourism Conference 2018 

The EuroVelo and Cycle Tourism Conference is the premier event of its class in Europe. Aiming to gather professionals from the tourism and cycle tourism sectors from around the world, this edition will take place in Limburg (Belgium) on 26-28 September 2018.


The conference’s programme (still subject to changes and updates) can be found below or you can download it here.

Pre-conference Day, 26 September 2018 

18:30 - 20:00 Registration at the Hotel Radisson Blu


19:00 - 20:30 Welcome Drinks at SKY Bar, Hotel Radisson Blu

Conference Day, 27 September 2018 

07:30 - 09:00 Registration


09:00 - 09:20 Conference Opening

Igor Philtjens, Chair of Tourism Limburg and the BLCB, Provincial Executive

member for Tourism, Culture and Heritage

Christophe Najdovski, President of the European Cyclists’ Federation


09:20 - 10:45 Plenary sessions

  • Ward Segers (Toerisme Limburg): The cycle node network in Limburg, adding new experiences
  • Dries & Yuri (Wasbar – Chez Claire): Experience an ‘out of the box’ session
  • Josh Ibbett: Ever wonder what goes in an around-the-world bikepacking kit?

10:45 - 11:15 Coffee Break


11:15 - 12:45 Parallel Sessions


Session A

Blazing a Trail: Innovation in Cycle Tourism

Moderator: Ed Lancaster




Session B

Cycle Highways and Cycle Tourism - Is there a Synergy?

Moderator: Aleksander Buczynski




Session C

Communicating the Cycle Tourism Experience

Moderator: Jesus Freire



  • Dries Verclyte: Cycling Flanders Project (Cycling Culture of Flanders)
  • Jeroen Peeters (Toerisme Limburg): How to Use Social Media?
  • Dany Heck (Vennbahn): Routeplanner Software Innovation
  • Fong Choo Leong: CyclingHoliday in Germany – Truly Inspiring: Marketing Strategies of Long Distance Cycle Routes
  • Hillel Sussman: Israel Bike Trail – Developing a National MTB Route


12:45 - 14:15 Lunch Break


14:15 - 15:45 Parallel Sessions


Session D

Developing Experiences: the Future of Cycle Tourism Products

Moderator: Jesus Freire



  • Marie Secrétant: The Cycling Tourism Market: An Opportunity for Belgium?
  • Miklos Berencsi: EuroVelo 14: Development Process in Hungary
  • Eric Nijland: The Dutch Cycling network 2.0 – example Maasfietsroute (EuroVelo 19)
  • Carlos Martin Ruiz: Bikefriendly World: 5 Key Success Factors in in Developing Successful Cycle Tourism Products
  • Will Haynes: Cycle Tourism: Developing the UK National Cycle Network


Session E

Effective Cycle Network Management

Moderator: Ernst Fahrenkrug



  • Harald Kuhn: Improving cycling experience with safe, comfortable and fun infrastructure
  • Ana Santos: Ethnography of Cycling in Portugal
  • Eveline Sierens: Smart Collaboration on the Management of Recreational Cycle Routes
  • Monica Silvestrini: Quality Monitoring of the Tourist Cycle Network in Limburg
  • Mercedes Munoz Zamora: Greenways Heritage: Innovation in Accessible Walking and Cycling Routes
  • Richard Weston: Who Comes and Who Spends? Understanding the Demand and Impact of Cycle Tourism


Session F

Perfect companions: Cycle Tourism and Public Transport

Moderator: Ed Lancaster



15:45 - 16:15 Coffee break


16:15 - 17:15 Plenary session

  • Alla Peressolova (Former Head of the UNWTO Silk Road Programme): UNWTO Silk Road Programme: A collaborative approach to transnational tourism routes
  • Adam Bodor (ECF): The Future of Cycle Tourism in Europe

17:15 - 17:30 Closing and the end of the formal programme


18:30 - 23:00 Conference dinner

Social Activities Day, 28 September 2018 

Morning: Several organised site-visits (approximately 9am - 1pm)

  • Bike Valley
  • Circuit Zolder
  • Cycling through water
  • Meuse route
  • Cultural heritage route

For more information on each visit, please click here.

Session A – Blazing a Trail: Innovation in Cycle Tourism 

The theme for this year's EuroVelo and Cycling Tourism Conference is 'Experiencing the Unique' and this session brings together examples of innovation that are allowing visitors to enjoy unforgettable experiences on two wheels. These range from service providers coming up with tailored offers for cyclists, to the use of innovative marketing strategies to reach out to new audiences. Innovative approaches to governance can also be important to producing successful cycle tourism products while the use of the very latest technology in bicycle design can add significantly to the experience of tourists.

Session B – Cycle Highways and Cycle Tourism: Is There a Synergy? 

As a backbone of a regional cycle network, cycle highways connect different cities, towns or major workplaces. They are characterised by a new, higher standard of design, build and maintenance. They also require wider cooperation on regional or even national levels. In return they extend the range of daily cycling from city-wide to region-wide and create new opportunities for active mobility. Can there be a synergy between cycle highways and cycle tourism? The session will explore this question through different stages of cycle highway projects – from planning through design and construction to monitoring and evaluation.

Session C – Communicating the Cycle Tourism Experience 

Communication is now more visual and digital than ever before and this session focuses on the latest trends in communicating and promoting cycle tourism products. Ever wondered how to get the best out of social media? What is a successful marketing strategy for long distance cycle route? Or how to use visual communication to reach your target audience? This session will provide the answers to these questions and more, so do not miss this opportunity to learn from some of the world's leading cycle tourism destinations!

Session D – Developing Experiences: The Future of Cycle Tourism Products 

Tourism is all about experiences and cycle tourism provides them in abundance! Within this session you will be able to hear what are the key factors for developing cycle tourism products and learn from some of the very best destinations at providing unique experiences for cycle tourists: the cycling paradise of Flanders, the British National Cycle Network (the forerunner of the EuroVelo network), the Mediterranean tourist region and not forgetting the Netherlands - the 'home of cycling'. We will also hear about some new cycling travelling products in Belgium and a new route development in Hungary – both increasingly popular destinations for cycle tourists.

Session E – Effective Cycle Network Management 

Maintaining and improving cycle networks is a crucial task in cycle tourism. Important ingredients for the popularity of cycle trails include infrastructure, efficient stakeholder communication and network monitoring, improving links to cultural attractions as well as a better understanding of how to adapt public policies to the needs of cyclists. At a concrete level, we will learn about innovative solutions for cycle paths from the company that built the famous Van Gogh Path. We will then look at the impact of public policies in Portugal before listening to two best-practice examples of cycle network management in Belgium. We will also learn how cultural highlights can be integrated into a route and how to estimate its economic impact.

Session F – Perfect Companions: Cycle Tourism and Public Transport 

Research has shown that cyclists are more likely to choose public transport for their day-trip and/or holiday destination compared to the average tourist. Unfortunately however, it is often far from easy to combine these different modes currently in Europe. This session will look at some good practice examples that prove it does not have to be that complicated, taking in trains, buses and public bike sharing systems. The session will also consider what more can be done.


24 May - Call for Abstracts

19 June - Registration opens

25 June - (Extended) Deadline Abstract submission

mid July - Abstract acceptance notification

12 September - Registration closes

Conference secretariat

Klinkhamer Group | conferences & events

Maastricht, the Netherlands


T: +31 (0)43-36 27 008